Your website, blog, eCommerce or other form of online presence is to convey something of value to other people. In terms of a business, you want to educate, entertain, and ultimately convince consumers that what you have to offer is what they need to buy. Unless you establish some degree of credibility with those consumers, your efforts will go nowhere.
This is where understanding all of how SEO works will make a huge difference. You have to understand what will attract the right type of attention and drive your site higher in the results, as well as what could leave you on the back page of those results.
SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Optimizing Visibility in Search Engines
It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search Play Slideshowresults page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
SEO is also about making your search engine result relevant to the user's search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimized to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.
SEO may also be called search engine optimizer when using automated tools to assist with the optimization process.
UseeY can analyse your site and perform the required actions in order to improve your SEO for your site as well. Let us know how we can assist you.